Sitt And Company Kicks Off The Blitz!
Thor Equities to kick off a vigorous ad campaign to sway the public's opinion to their cause for realizing their vision of the New Coney Island with a massive mailing, newspapper ads, a web site, and five promotional newsletters.
The New York Post reported today.
Spokesman Lee Silberstein said the developer also planned to launch a Web site and to advertise in newspapers.
"Coney Island has a glorious past but fell onto hard times," the mailer reads. "It's our goal to bring it back."
The move seems to expand on the same direction taken by the Ratner group when selling their idea to the public with the Atlantic Yards project.
Thor wants to erect a hotel, stores, housing, new rides, an indoor water park, a multilevel carousel, and a 4,000-foot-long roller coaster that would weave around the 10 acres of boardwalk property that the developer purchased between West 12th and West 15th streets.
The project would require various city zoning changes and would have to pass public review.
It will be interesting to see how much of the amusement vision will be presented in contrast with pushing their need for the residential aspects of the project.