Jimmy Prince began working at Major Market as a young man in 1949 and became the shop's proprietor in the 1970's. The storefront is emblazoned with signs that say "Coney Island is Coming back Folks, Let's Watch it!" and "It's Major's for your Barbeque Specials." Founded in the 1930's, Coney Island's oldest butcher shop is a throwback to the days when the entire length of Mermaid Avenue, from Stillwell Avenue to Sea Gate, was a bustling retail strip serving a predominantly Jewish and Italian population. The shop was one of the few survivors the area's downturn in the 1960's and 70's, and, later, the incursion of supermarkets.
One of the audios in the History Project's online oral history archive is an interview with Jimmy. A second recording captures the sounds of a typical day at Major Markets.
Prince will also star in an upcoming documentary by Charles Denson, executive director of the Coney Island History Project. The documentary with premier this summer.